Lifeguarding Swimming Pool and Associates Professional Lifeguard Free Essays

Cortny Handorf Professor Richey English 1301 December 4, 2012 Life Savers Growing up, the activity title â€Å"lifeguarding† said everything to me. Pools and amphibian attractions were consistently the best time spots to go with the family. I generally admired lifeguards as though they were a type of a saint. We will compose a custom paper test on Lifeguarding: Swimming Pool and Associates Professional Lifeguard or on the other hand any comparable theme just for you Request Now They caused me to feel secure and safe in spite of the fact that I’ve consistently been a great swimmer. It appeared as though they had the perfect occupation, so whenever I got more established I accepted the principal open door to turn into my own legend. I began being only a lifeguard and afterward before long progressed rapidly to a lifeguard educator. I even was elevated to turning into the offices Aquatics Director. Through this excursion, I got the opportunity to encounter how remunerating being a lifeguard genuinely is and had the option to be a considerable lot of others saint. There are a few explicit procedures on the most proficient method to be an Ellis and Associates proficient lifeguard. The initial phase in how to be an Ellis and Associates proficient lifeguard is to pass all the requirements. This incorporates having the option to swim 200 yards and to step water for two minutes. In the wake of passing those, individuals must take the universal lifeguard instructional class through Ellis (ILTP). This program sets them up for the stuff to be proficient. This course likewise instructs how to envision, perceive and oversee sea-going crises. It is a prerequisite that Ellis lifeguards be responsible and capable. All things considered, they are the significant, bleeding edge segments of water wellbeing at an amphibian office. Being readied, wonderful, watchful, proficient, and consistently in legitimate uniform think about the expert picture of a lifeguard. At the point when a lifeguard looks and acts proficient the office will consider their activities, and the visitor will react to their solicitation all the more productively. Lifeguards ought to likewise talk with power to protect rule implementation. The second step in how to be an Ellis and Associates lifeguard is to get familiar with the assortment of salvages. Every lifeguard is allocated a particular zone of security. This is generally alluded to as their station or position they are answerable for. Inside the zone of insurance, every Ellis lifeguard is required to keep a cautious 10/20 assurance standard. This implies they have 10 seconds to recognize a visitor in trouble, and 20 seconds to arrive at the visitor to manage help. There are a few distinct approaches to check a zone of security, and everyone’s procedure will be unique. Rehearsing these strategies will guarantee watchfulness, and help the gatekeeper remain centered. During a crisis, lifeguards must have the option to resist the urge to panic, talk boisterous and clear to have the option to control an encompassing group. All Ellis lifeguards will likewise must be CPR confirmed through Ellis. The lifeguards preform CPR until EMS appears at dominate. The third step in how to be an Ellis and Associates lifeguard is to know every offices crisis activity plan (EAP). Each sea-going office has an EAP and ought to be drilled every day. It is significant for all representatives to know their job in the condition of a crisis. Correspondence turns out to be extremely critical when an EAP has been initiated. Most lifeguards utilize their whistles to convey in this procedure. For instance, the waterpark I was at utilized two long whistle impacts to enact a crisis. In any case, EMS isn't continually going to be required a small scratch or slight burn from the sun. That implies all lifeguards additionally need to realize how to render medical aid. Before the finish of the course, a few people learn they are not ready to deal with this kind of occupation. In this way, after they have finished the 24 hour course and have breezed through the composed test in any event by 80 percent, at that point they will be guaranteed lifeguards. After they complete this, they currently need to go to week by week in-administrations to keep their aptitudes sharp. Taking everything into account, these are brief procedures on the most proficient method to be an Ellis and Associates proficient lifeguard. Being a lifeguard is more earnestly than what a few people may think. Toward the finish of every day, lifeguards must have the option to organize their activities so as to spare lives when required. They may not be specialists or medical caretakers; in any case, they are life preservers. Instructions to refer to Lifeguarding: Swimming Pool and Associates Professional Lifeguard, Papers

Consorcio comes to America

The objective of Be American is the comprehension of the truth of the outsider life, which is loaded up with the trouble of moving beyond the social hindrance, and of getting to know another land's concept of numbness and proficiency. Consorcio has a major issue: he needs to turn into an American. He before long discovers that the occasions and occasions won't concur with him. Consorcio comes to America and before long understands the difficult work engaged with improving life in America. Immediately, the peruser is welcomed with the issue of Consorcio's illiteracy.The story begins promptly with â€Å"it was not Consorcio's fault†, alluding to his powerlessness no peruse or compose English and his local tongue. Consorcio needs to manage his own numbness, which appeared in numerous little waysâ€he breaks plates since he just realized coconut shells and wooden utensils, rests on the sheets, wouldn't like to eat bread and butter. Consorcio is normal of most outsider laborers w ho came to America for a â€Å"better life†, knowing nearly nothing yet the commonplace life brimming with ranch work. In any case, Consorcio is determined to getting American, in any event, purchasing books to rush himself along his Americanization.But when he asks his cousin to what extent he would need to pause, Consorcio is horrendously shocked when he finds from his cousin that he needs to hold up five years to get American. After a year, when his cousin visits him, Consorcio no longer has his books. He has sold them since he can't peruse, with no real way to learn. Consorcio is presently filling in as a pastry specialist's right hand. Consorcio is as yet expectation on getting American, however. At the point when his cousin recommends a free night school, he consents to change his activity so he can study.Two years after the fact his cousin comes back to discover Consorcio gone, with an untraceable location. Be that as it may, soon Consorcio sends his cousin boxes of fo ods grown from the ground of the organization he works for. Consorcio's and the cousin meet again following two years after the fact, in Los Angeles. Consorcio is frustrated. He has no activity, hasn't completed school, and has become mindful that he was unable to get American citizenship. Over two years after the fact the cousin begins to get letters (Consorcio has at long last gotten proficient). Consorcio begins to see the goals of his fantasy of Americanization in his literacy.Consorcio gets American in an alternate path from what he has been wanting all the long periods of his stay in America. Consorcio starts a distribution guarding the privileges of American and migrant specialists. As a result of his lobbyist writing, Consorcio encounters prison. Here we see that despite continuous logical inconsistencies, Consorcio was, as it were, ready to control his circumstance. For need of his American perfect, Consorcio battles with his words. He gets American along these lines, not a uthoritatively, however in the American method of battling for the perfect of liberty.This is the thing that America is all aboutâ€at least this is the thing that we comprehend from the cousinâ€and he did what such a significant number of before him did, and that is battle for equity, and fairness. At that point war comes, and Consorcio's â€Å"crusade† closes. Fifteen years in the wake of showing up on America, Consorcio bites the dust. The (anti)climax accompanies Consorcio's demise. Prior to his demise, as his cousin says, he has gotten American in his own right. In any case, he never truly encounters the â€Å"good life† guaranteed by America, and kicks the bucket with the ashes of his fantasy.

ICT in Manufacturing Essay Example for Free

ICT in Manufacturing Essay Even with ever-expanding rivalry from universal market, many work concentrated assembling organizations face an obvious decision: mechanization, or dissipate. Here are a portion of the numerous manners by which PCs are utilized in the assembling scene. Request section and handling frameworks acknowledge and process client orders. A completely incorporated framework will likewise compute the amount and cost of materials expected to make the things requested, produce writes about any deficiencies of materials in stock that should be requested and raise the buy request. It will at that point track the advancement of the request through the assembling procedure with the goal that client questions can be replied. Undertaking the executives programming furnishes the board with the data important to keep extends inside financial plan and on schedule. Reports can be delivered indicating genuine expenses versus anticipated expenses, and the quantity of days ahead or delayed. Master frameworks can be utilized in a large number of ways from computing the expense of another multi-story office square to recognizing when a bunch of lager is prepared for the following phase of the fermenting procedure. Bass the brewers has constructed a machine that can play out the overwhelming undertaking of smelling lager and choosing if its satisfactory. The innovation that makes this conceivable is neural registering, the progressive procedure that emulates the manner in which the human mind works. The counterfeit nose makes a perplexing arrangement of decisions dependent on the electrochemical upgrades got by its gas sensors, and could spare the brewers a fortune. By distinguishing an over-dynamic yeast or a feeble harvest of jumps at a beginning period in the maturation procedure, the nose could spare us discarding an entire bunch 345,600 pints of brew, clarified Ian Morris of Bass. It isn't simply brewers who are keen on the fake nose. Makers of moment espresso, fragrance and other sweet-smelling items are spending immense wholes, in co-activity with specialists at a few colleges, to fabricate a superior than-human olfactory sensor. Source: Garth Alexander, The Sunday Times 19 September 1993. Computer aided design frameworks permit architects and specialists to make structures on screen for a great many items extending from the littlest PC chip to extensions, structures and planes. The product permits clients to make 3-dimensional strong models with physical characters like volume, weight and focus of gravity. The models can be turned and seen from any edge, altered and arranged. The PC can perform computations to assess its presentation under various anxieties, or crash-test another plan of a vehicle before it is even fabricated. Activity programming can be utilized to empower a watcher to Walk through a 3-D model of state, a structure that exists just in the PCs memory. Precimax was established in 1988 and has developed to a 30-worker organization with a foreseen turnover in 1997 of I 1. 4 million. It offers a full assembling administration from starting plan through to gracefully of completely completed parts and collects. Creation is dominatingly on CNC (PC numeric control) turning and machining focuses, and projects can be made from clients drawings or legitimately from CAD by means of modem or plate. Clumps extend from one-off up to 5,000, yet are all the more ordinarily in the 50 to 500 sections. In size, turned segments match 250mm distance across. Precimax is a significant provider of segments for train slowing down and entryway frameworks and is presently creating parts for use in the stage edge entryways for London Undergrounds Jubilee Line augmentation. It additionally has an agreement with a postal hardware maker for month to month conveyances of rollers and different parts for letter-arranging machines. Precimax utilizes Datatrack for Windows for monitoring its yearly 3,000 requests. The framework incorporates assessing and citing deals request preparing, buying, work costing and conveyance. The business chief remarked, A framework to deal with this degree of business is basic. Without it, we would be lost. It empowers us to control cost and better comprehend our clients and production. It gives us precise data, so we can speak with our clients on cost and conveyances rapidly and with certainty.

The Effects of Child Sexual Abuse - Free Essay Example

Suad Abdulahi Perspective 2002 B. Payne 4. 28. 2010 The Effects of Child Sexual Abuse What is child sexual abuse? The term child sexual abuse is somewhat ambiguous, covering a broad spectrum of acts and meanings, but according to Finkelhor â€Å"general, legal and research definitions require two elements: (1) sexual activity involving a child and (2) an ‘abusive condition’ such as coercion or a large age gap between the participants, indicating lack of consensuality† (Finkelhor,1994, p. 32). Although child sexual abuse is tricky to define, there is no debate against its destructive effects on the victim. The trauma of repeated child sexual abuse can have long lasting adverse psychological and emotional effects that may manifest themselves into damaging after-effects like delinquency, substance abuse and suicide. Child sexual abuse (CSA) can result in both short term and long lasting psychological effects. General psychological distress and disorders such as de pression, anxiety disorders and post traumatic distress disorder are some of the manifestations of sexual abuse during childhood. Gibb, Chelminski, and Zimmerman (2006) state that â€Å"Theorists have long thought that negative experiences in childhood may contribute vulnerability to development of psychopathology across the lifespan [with] studies supporting the relationship between a history of childhood physical or sexual abuse and diagnoses of depressive and anxiety disorders, particularly posttraumatic stress disorder (PTSD) in adulthood† (p. 256). PTSD is the most common manifestation of childhood sexual abuse trauma and is sometimes related to disassociation disorder. In his article, David Finkelhor communicates that â€Å"studies suggest that a significant fraction of sexual abuse victims suffer from PTSD-type symptoms including fragmentation of memory, intrusive memories, flashbacks, nightmares, and dissociation (or the unconscious separation of some mental pr ocesses from the others† (Finkelhor, 1990, p. 328). Along with psychological effects, childhood sexual abuse victims exhibit a wide range of emotional disturbances resulting in an overwhelming sense of emotions and the inability to understand certain feelings. Finkelhor states â€Å"a number of mechanisms may traumatize the child by distorting their cognitive and effective capacities, so that when children try to deal with the world through these distortions, we see some of the symptoms and dysfunctional behavior that characterize victims of abuse† (Finkelhor, 1990, p. 329). This incapacity to come to grips with a victim’s sexual abuse trauma may result in lack of self-confidence, guilt, shame, isolation and a distorted of view sexuality. Beitchman, Zucker, Hood, DaCosta, and Akman (1991) report in their studies of preschoolers â€Å"a purported effect of sexual abuse [as] the display of some form of sexual behavior judged to be abnormal. Abnormal or †˜sexualized’ behavior was operationalized to include sexual play with dolls, putting objects into the vagina or anus, masturbation, seductive behavior, requesting sexual stimulation, and age-inappropriate or precocious sexual knowledge† (p. 539). Beitchman et al. 1991) also report in their study of the development of sexualization of children that â€Å"sexually abused school-age children of both sexes, like their sexually abused pre-school counterparts, appeared more likely to manifest inappropriate sexual behaviors like excessive masturbation, sexual preoccupation and sexual aggression† (p. 544). The psychological and emotional effects of childhood sexual abuse discussed above generate and contribute to multiple detrimental after-effects such as delinquency, substance abuse, self-destructiveness, and suicide. Children and teens affected by sexual abuse may feel isolated during and after the abuse because they are unable to relate to others their age or beca use of the shame and stigmatization behind their trauma. Feiring, Miller-Johnson, and Cleland (2007) demonstrate a correlation between stigmatization and delinquency. In their study â€Å"According to the labeling perspective, stigmatization can engender a deviant identity that reinforces deviant behavior consistent with this self-view. Disintegrative shaming whereby an individual’s whole (rather than a particular action) is seen as bad, combination with social rejection, is likely to lead to association with deviant peers and to delinquent and criminal behavior† (p. 221). In other words, stigmatization, which involves negative feelings and thoughts about the self as bad or damage goods, can lead to anger and the increased likelihood of association with deviant peers and thus delinquent behavior (Feiring et al. , 2007, p. 221). In addition to stigmatization and delinquency, victims of childhood sexual abuse may demonstrate self-destructive behavior (e. . suicide) an d turn to substance abuse to cope. Boudewyn and Liem (1995) state in their study that â€Å"Findings from both clinical and nonclinical samples suggest that adult survivors of CSA are also more self-destructive than those without CSA histories. Self-destructiveness has been characterized as consisting of those behaviors committed and those omitted which tend to shorten or diminish life. These can be classified as suicide ideation and attempts, substance abuse, and self-harm or self-mutilation† (p. 446). The effects of childhood sexual abuse are plentiful and debilitating in many ways including those discussed above and so, it’s imperative that society takes productive steps such as raising awareness and educating the masses about CSA; how to spot abuse, ways to report it in hopes of decreasing the cases of childhood sexual abuse. ? Citations ?Finkelhor, D. (1994). Current information on the scope and nature of child sexual abuse. Family Research Laboratory, Universi ty of New Hampshire, Retrieved April 19, 2010, from https://www. ncbi. nlm. nih. gov ? Fering, C. Miller-Johnson, S. Cleland, C. (2007, August). Potential pathways from stigmatization and internalizing symptoms to delinquency in sexually abused youth. Sage database, 12, 221-232. Retrieved April 23, 2010, from database. ?Boudewyn, A. , Liem, J. (1995,). Childhood sexual abuse as a precursor to depression and self-destructive behavior in adulthood. University of Massachusetts at Boston, 8, 445-459. Retrieved April 23, 2010, from Jstor database. ?Beitchman, K. , Zucker, J. , Hood, G. , DaCosta, A. , Akman, D. (1991). A Review of the short-term effects of child sexual abuse. Health and Welfare Canada, 15, 538-556. Retrieved April 23, 2010, from LexisNexis database.

Hester Prynne in The Scarlet Letter by Nathaniel Hawthorne - Free Essay Example

Sample details Pages: 7 Words: 2142 Downloads: 8 Date added: 2019/05/08 Category Literature Essay Level High school Tags: The Scarlet Letter Essay Did you like this example? In modern day life, strong emotions tend to guide the actions individuals make on a daily basis. Having such an intense emotion can lead an individual to believe a deceitful or unlawful action is one of good. Nathaniel Hawthorne is an American novelist who writes romantic stories because he was a part of the Romanticism Movement. Don’t waste time! Our writers will create an original "Hester Prynne in The Scarlet Letter by Nathaniel Hawthorne" essay for you Create order The novel The Scarlet Letter shows the story about a woman named Hester Prynne who has sinned and has been forced to wear an embroiled A on her for the whole community to see. Hester is living in a strict puritan society where she cant allow her emotions or senses to dictate her actions even when there is no intention of committing such an unlawful deed. The people in the society can say any hurtful or cruel words about Hester and her sin because she is now an outcast in her own world among everyone else. The only place where she can be forgiven is in nature, so that is where Hester and Dimmesdale can be honest about what they have done. Hester doesnt allow the A that identifies her sin control how she should act or how she lives her daily life as a normal human being. Nathanial Hawthorne emphasized on emotions and senses that a typical human would face during the American Romanticism Movement. Hester Prynne is put in front of the eyes of the whole puritan community as she is forced to face her unlawful deed which resulted into her having an embroiled A put on her bosom. As Hester Prynne is facing her reality, she is being criticized for not being able to control her emotions and natural senses. The A that is embroidered onto Hesters bosom shows the community that there are consequences that come with emotions, whether they can be controlled or not. Hester is now in an untamed natural world where the community can say whatever they want about her and her daughter just because of the actions that she chose to take. As stated in the book, On the other hand, a penalty which in our days would infer a degree of mocking infamy and ridicule might then be invested with almost as stern a dignity as the punishment of death itself (page 48) shows connection t o the definition of the Romanticism movement. Hester has the A permanently to her name and identity now and it will never go away because she is in an untamed world where her unlawful deed follows her everywhere she goes. She feels the shame and agony as she takes each step past the stern-browed men and unkindly visaged women without being able to cover her face. Hester found it almost intolerable to be standing there in front of the public staring at her child and bosom taking the stings and stabs that were thrown her way. Hester Prynne is in an untamed world where the women and man can say cruel and awful words about her because of a blatantly obvious A embroidered on her bosom. The men and women are saying if we stripped Madam Hesters rich gown off her sanity shoulders; and as for the red letter, which she hath stitched so curiously, Ill bestow a rag of mine own rheumatic flannel, to make a flitter one. (page 52). The women and men can say degrading words behind her back or as sh e walks past them and there is no way of stopping them from expressing their emotions because of the untamed world that they have been placed in. Throughout the book, Hester Prynne, though being the female lead in the story, is not the only individual being affected mentally by the world that is the new Eden. The book makes it known that Dimmesdale does not receive community negativity; him being a Minister, always having his hand over his heart, not showcasing his embroidered A to the public. Having this character that should be sharing fault for the crime committed, but not sharing the consequences, shows that men may not be as invincible as they may seem. As stated by Roger Chillingworth, husband of Hester Prynne, these men deceive themselves, they fear to take up the shame that rightfully belongs to them. Their love for man, their zeal for Gods service these holy impulses may or may not coexist in their hearts with the evil inmates to which their guilt has unbarred the door, and which must needs propagate a hellish breed within them. (page 129). The previously stated quote sheds light on the fact that men should share sh ame for a crime committed with a woman (adultery). In nature, men are seen as more dominant, stronger, worthier than women. Dimmesdale, knowing that if his A was showcased for the community to see would jeopardize his reputation, chooses to cover up his embroidered letter on his chest. Until one day Dimmesdale gets the courage to confess his sin as an adulterer in a grand gesture and once he does this Chillingworth power over him is officially lost. All in all, this book perfectly shows that in nature, all sorts of emotions dominate an individual day in and day out. While the whole book itself connects to the definition of the Romanticism Movement by proving that strong emotions rule all actions, at the same time, Hester takes on a new future with her perfectly embroidered A on her bosom. Instead of choosing to be diminished by the letter, she showcases her independence and faces her new reality with a strong head. As stated in chapter 2 it was so artistically done, and with so much fertility and gorgeous luxuriance of fancy, that the apparel which she wore; and which was of the splendor accordance with the taste of the age, but greatly beyond what was allowed by the sumptuary regulations of the colony. (page 51). The community has never seen Hester Prynne look so lady like as she is walking out of the prison door with a perfectly embroiled A on her bosom. People that knew her before this day were astonished to see that there wasnt a cloud of gray over her, but beauty was shining through her for the people to see. The A had a different effect up on Hester because it took her out of the normal relation of humanity and put her in a sphere of her own as being different. A woman of the community who was one of Hesters spectators felt that she did a impeccable job of embroidering the A and wondered if any woman before her had the same way of showing of her unlawful deed. As the book continues Hester Prynne doest allow the A on her bosom to dictate her punishment. Hester Prynne alters the meaning of the letter A with her hard work and not letting the A determine what she can and cant do just because of her sin that she did. Years have passed since the people of the community has last seen Hester Prynne and she has returned by herself without pearl to take up her long-forsaken shame of the scarlet letter. As stated in the book but, through the remainder of Hesters life, there were indications that the recluse of the scarlet letter was the object of love and interest with some inhabitant of another land. (page 256-257). Hester chan ges the meaning of the scarlet letter to able meaning she is an able women who didnt let the letter define her and her actions for the rest of her life. The puritan community has a very strict society where an individual cant allow themselves to let their emotions and senses control the actions they take throughout life. A rose bush has continually been at the prison since Ann Hutchinson entered and the flowers have been kept alive ever since. As stated in the book it may serve, let us hope, to symbolize some sweet moral blossom that may be found along the track, or relieve the darkening close of a tale of human frailty and sorrow. (page 46). The rose bush is hoping to give the prisoners some relief and reassure that nature could have pity and be kind to the err55rprisoner as they enter their doom. The black flower punishes in while the rose bush shows that there is forgiveness to those who are being sentenced to their death. Hester and Dimmesdale meet in the dark forest where is the only place that they have felt safe to interact with each other. As stated in the book oh, I have much to tell thee about her! But, in very much truth, she is right as regards this hateful token. I must bear its to torture yet a little longer-only a few days longer- until we shall have left this region and look back hither as to a land which we have dreamed of. The forest cannot hide it. (page 207) Hester and Dimmesdale only talked about their escapement from the society in the forest because thats where they feel comfort and protection. No where else in the society can make them feel that way except the forest because when they are surrounded by other people of the society they dont talk about what happens in the forest. Nature is forgiving and since both of them have either guilt or shame following them because they committed adultery that this is the only place where they can be themselves with each other. Nature gives them a break from a society where you cant be human and allow any emotions or senses to surface. The Scarlet Letter is a great representation of the American Romanticism movement that Nathaniel Hawthorne was apart of. Hester Prynne is forced into a cruel world where she gets criticized for her emotions and the actions that happen because of them. She is surrounded by people who just see the A on her bosom and not see her for anything else because the society is so untamed. The society is trying to be established so that there is no evil to be seen and to make sure that if people follow their emotions there will be consequences. Hester cant control what the men and women of the society say about her or her child or that her child cant play with the other children. Hester Prynne is portrayed as an attempt of society to correct sin through the struggle of an individual by placing shame upon her that everyone sees. The society has made her an outcast because of her sin, but she has survived it and has become a stronger person through the whole experience. She was humiliated and was all by herself with no one else feeling the way she was, but was able to overcome it and handle whatever they threw at her. The society was so against Hester for the sin she has committed that it was her who was her biggest enemy it was the society itself and what they were doing to her to make her feel that way. Chillingworth committed a terrible sin when he tries to take revenge on Dimmesdale when he knows that it is the worst sin and will tear him and his soul apart. Nature also plays an important role in Hesters life because it is not like the society and how nature helped her gain wisdom to overcome her sin even though she was in the public eye constantly. The Scarlet letter really showed the connection between the natural world and human emotions through Hester and Dimmesdale finally feelings comfort and protection from the society. Nature allowed Hester to feel human and feel like her emotions and senses were allowed to happen even though the cruel society made her feel humil iated, she still found a place where she could be herself. Nathaniel Hawthorne was apart of the Romanticism Movement and wrote a novel called The Scarlet Letter. Hester Prynne is in an untamed natural world where she has committed a sin and has to deal with all the criticism that comes with it. She has an embroiled A put on her and she has to wear it everywhere she goes with the shame and agony following her. Hester doesnt allow the A to define her by making sure it is perfectly embroiled into her clothing to allow for a different meaning to surface. She has no way to escape from the strict society except in nature where she feels secure from the outside world where all they see is her sin. Hester Prynne isnt the only who is facing the wrath from the public eye because Arthur Dimmesdale has guilt flooding inside of him from the sin. The Puritan society doesnt allow the individuals to feel their true emotions or senses or else they will sin and be an outcast with shame following them everywhere they turn.

The Argument Of Teen Pregnancy - 813 Words

For some time now, teen pregnancies have become an intense and emotional debate in America. The argument of teen pregnancy has been disputed in households across America, discussed on social media sites like Facebook, debated by many of our most powerful political leaders, and analyzed by researchers. Furthermore, pregnant teens are being judged regularly by political groups/movements, the ultra-religious groups, and ordinary Americans. The highly publicized debate has even compelled networks such as MTV (Music Television) to produce a show called 16 Pregnant. 16 Pregnant examines the challenges that pregnant teens face in marriage, adoption, religion, graduating high school, and the struggles of getting a job. My close friend was quoted saying, â€Å"I am overly against teen pregnancy. The reason why is because I believe that teenagers aren’t ready to be parents. They usually do not have the maturity, the mental capacity, the patience, or the financial standing to car e for a baby† (Smith, 2014). It appears that all Americans have an opinion (positive or negative) on the subject of teenage pregnancy. Has anyone thought to ask a pregnant teen how they truly feel about being judged, criticized, analyzed, and/or praised for their action? I am sure their answers would be surprising to most. I can only imagine that being a pregnant teen can be an emotional roller coaster. Pregnant teens have to make tough life decisions to abort a child, put a child up for adoption, orShow MoreRelatedArgument: Birth Control Reduces Teen Pregnancy, It Is Not801 Words   |  4 PagesArgument: Birth Control reduces teen pregnancy, it is not the same as a termination of a pregnancy, and it is something that needs to be covered by insurance because of these reasons. 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Cerelac Essay Example For Students

Cerelac Essay SYNOPSIS This is a semester project (Research Report) regarding a baby food product named Cerelac of Nestle. It starts with an introduction about Nestle followed by the history of Nestle. It gives a briefing about all the brands of Nestle. This report also includes the marketing mix of the product. All the 4P’s of marketing mix for the product has been discussed and explained to reveal the significance of its product, pricing, placing and promotional activities. BCG matrix has also been included in this report to know about the current standing of brand in local culture. Segmentation and target marketing will help to understand the criteria of Nestle marketing for the specific product. In the end, there are some recommendations for the company to enhance their profitably according to our research. After that, report has been concluded. INTRODUCTION Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international RD network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: †¢Africa †¢America †¢Asia †¢Europe Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers. Meaning Of Nestle Henri Nestle endowed his company with the symbol derived from his name. His family coat of arms, the n est with a mother bird protecting her young, became the Companys logo and a symbol of the Companys care and attitude to life-long nutrition. The Nestle nest represents the nourishment, security and sense of family that are so essential to life. BRIEF HISTORY OF NESTLE 1866 -1905 In the 1860s Henri Nestle, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mothers milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestles new formula saved the childs life, and soon, Farine Lactee Henri Nestle was being sold in much of Europe. 905 1918 In 1905 Nestle merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestles production had more than doubled. 1918 1938 After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestles management responde d quickly, streamlining operations and reducing debt. The 1920s saw Nestles first expansion into new products, with chocolate the Companys second most important activity 1938 1944 Nestle felt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Companys newest product, Nescafe, which was a staple drink of the US military. Nestles production and sales rose in the wartime economy. 1944 1975 The end of World War II was the beginning of a dynamic phase for Nestle. Growth accelerated and companies were acquired. In 1947 came the merger with Magi seasonings and soups. Crosse Blackwell followed in 1950, as did Findus (1963), Libbys (1971) and Stouffers (1973). Diversification came with a shareholding in LOreal in 1974. 1975 1981 Nestles growth in the developing world partially offset a slowdown in the Companys traditional markets. Nestle made its second venture outside the food industry by acquiring Alcon Laboratories Inc. 1981 1996 Nestle divested a number of businesses1980 / 1984. In 1984, Nestles improved bottom line allowed the Company to launch a new round of acquisitions, the most important being American food giant Carnation. 1996 + The first half of the 1990s proved to be favorable for Nestle: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Pet foods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestle merged its U. S. ice cream business into Dreyers, and in August, a USD 2. 6bn acquisition was announced of Chef America, Inc. Mission Statement â€Å"Nestle is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers needs and creating solutions, Nestle contributes to your well-being and enhances your quality of life. † MARKETING MIX (Cerelac) PRODUCT â€Å"Product stands for goods and services that the company offers to target market. † Cerelac is a brand of cereal made by Nestle. It is marketed as a snack for the whole family but is popular for infants. Sizes CERELAC is available in three sizes: 350g 175g box packaging and a 25g sachet packaging for your convenience. Shape and color The shape and the color of the Cerelac are quite attractive for the customers. Labeling and packaging The labeling, packaging includes the Nestle brand and logo. The packaging includes an expiry date and time along with a manufacture date. Second part of labeling includes the quantity of product in grams along with ingredients and contents. Competitive advantage NESTLE Cerelac is the only popular and quality baby food in Pakistan, Its unique Stay Fresh seal and a long lasting shelf life gives the brand a formidable competitive advantage. Not only it is easy to make but also it is completely made considering the digest system and requirement for infants on different stages of age. The factors that make Cerelac successful is quality and superior nutritional value PRICE â€Å"The amount of money charged for a product or service, or sums of the values that consumers exchange for the benefits of having or using the product or services. † Price of product Nestle Cerelac sets prices of their products according to the market demand as low as possible because Nestle is the trend setter in the market. Profit margin The profit margin is usually high because of the high quality of the product. Stability of the price Its prices generally trend to fluctuate according to the changes in required ingredients. Scale of prices The price of Cerelac is fixed on a reasonable scale so that majority of public can afford. Effect of competitors on prices Nestle Cerelac has no effect on prices by their competitors because they set their own. Price discounts On special occasions and festivals, Nestle Cerelac keeps giving different kind of price discounts. Price refund policy Nestle Cerelac never returns the paid money back. If the claim is valid then they can replace the product. PLACE â€Å"Placing stands for companys activities that make the product available to the target consumer. † Outlets of product located Nestle Cerelac is available / distributed all over in Pakistan regardless of big and small cities. Direct sales Nestle Cerelac is not sold directly to the customers because of the extensive consumer groups. It is the reason they sale the product through distributors for easiness of company. Warehousing facilitation Nestle Cerelac has its own warehouses for the storage of products as well as it has also hired some warehouses. Transportation modes Usually Nestle’s mode of transportation is road which is also used for Cerelac. PROMOTION â€Å"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor. † Channels adopted for promotion The First Battle of Manassas EssayMothers are very conscious about their children’s health and they prefer to use products that help them maintain good health. Income level This is also an important variable on which segmentation can be carried out. People belonging to the lower income groups cannot afford to buy readymade baby foods so Nestle will target that segment whose income puts them in the upper middle and higher income groups. Social stratification Buyers are divided into different groups based on social class and life style. Many consumers live a simple life style and belong to lower class; they don’t spend on buying artificial food for their children and people belong to middle class or upper class can definitely opt for this. Psychographic segmentation â€Å"Psychographic segmentation is a sense of using psychology and demography to better understand consumers. † Class consciousness Nestle Cerelac has also segmented the specific class of mothers who doesn’t want to give breastfeed to their children so Cerelac is the most preferable and best nourishing food for infants as proxy of chest food. Level of education Nestle Cerelac makes promotional strategies keeping in view the customer’s level of education. If the percentage of education is high in a country then through advertisements people can be made well aware of their product and can convey their message easily. Promotion and education has a direct relationship. Behavioral segmentation â€Å"In behavioral segmentation, marketers divide buyers into groups on the basis of their knowledge of attitude towards, use of, or response to a product. † Benefits Buyers are classified according to the benefits they seek. Nestle Cerelac has launched different flavors and types of cereals according to the benefits are required by children of different stages of early age. TARGET MARKET â€Å"Target market is a particular market segment at which a marketing campaign is focused. † Nestle Cerelac’s primary target market is infant of 0-5 age and the secondary target market is the mothers. The only first P(product) of the marketing mix is designed by keeping in mind the requirement of infants on the other hand rest of the three P’s (Price ,place and promotion) and to some extent the PRODUCT too are designed by focusing on the mothers’ preferences. Target market’s profile Geographic DispersionUrban Suburban Family life CycleFull nest – I Single parents Social StratificationUpper – upper class Lower – upper class Upper – middle class Age SegmentsInfants (0 – 5) Mothers (18 – 45) IncomeAverage Above Average (50K to 100K Per month) BRANDING â€Å"Brand is the single idea of consumer’s mind. † Or â€Å"Set of promises is called brand. † Or â€Å"A brand is name, term, sign, symbol or design, or combination of them, intended to identify the goods or services of one seller to differentiate them from those of competition. Brand building strategy Brand development strategy of Cerelac has been far reaching and has managed to remain in the limelight ever since it became a favorite with their nutritious ingredients for infants. The brand development strategy of Cerelac comprised redesigning of its brand development policies and techniques to keep up with the changing m indset and requirements of its consumers. Brand image â€Å"Impression in the consumers minds of a brands total personality (real and imaginary qualities and shortcomings). † Almost all of the mothers must know the name of Nestle Cerelac, since it is a leading name in infant’s food that’s why Cerelac has created a strong brand image. Millions of mothers around the world consider Nestle Cerelac as the best food for their children. Brand image is the significant factor affecting Cerelac’s sale. Cerelac brand name is very well known all over the world Brand personality â€Å"Brand personality is the way a brand speaks and behaves means assigning human personality traits to a brand so as to achieve differentiation. Cerelac’s brand personality reflects the positioning of its brand. When researching the positioning of a product, consumers are often asked how they would describe that product if it were a person. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make up a person. Many people see Cerelac as a mother because it takes care of chi ldren and understand their requirement same as mother it is also shown by the new slogan of Cerelac is: BEROONI TAHAFFUZ DEN AAP OR ANDROONI TAHAFFUZ CERELAC Brand differentiation strategies Nestle Cerelac is known as an only infant’s food in Pakistan; the Company has differentiated its brand in number of way as Performance quality â€Å"Performance quality is the level at which the product’s primary characteristics operate. † The company has put great effort to maintain the quality level of the brand which is the main factor of Nestle’s success. Conformance quality â€Å"Conformance quality is the degree which gives the assurance of quality of the brand. † Nestle Pakistan has been declared an ISO 22000 company in recognition of its continuing excellence in quality and food safety, ISO certification gives high level of conformance to the quality of all Nestle’s brands including Cerelac. Features â€Å"Features show the different characteristics which supplement their basic function. † Nestle Cerelac doesn’t only focus on providing the basic nourishing food for the infants but the main factor of its popularity is that that it keeps adding different features in their product according to the changes and requirement which supplement the product LABELING PACKAGING â€Å"Packaging consists of all activities of designing and producing the container for a product. † â€Å"Labeling is a display of information about a product on its container, packaging or on the product itself. † Container Nestle sachets are made of aluminum foil packing and boxes are packaged by tin packs to give the product a long lasting shelf life. Brand and logo The labeling, packaging includes the Nestle brand name and logo which is enough to attract the customer. Brand Character A blue colored teddy bear as a brand character is also tagged on the container of Nestle Cerelac. Dates The packaging includes an expiry date and time along with a manufacture date. Quantity Second part of labeling includes the quantity of product in grams. Ingredients Ingredients are also placed on the packaging for the convenience of consumer to trust the product. RECOMMENDATIONS †¢Keep maintaining the quality as a competitive edge. †¢Increase advertising show your competitive edge. †¢Increase loyalty of customer with brand through attractive packages and extra features. †¢Try to target lower class too. †¢Increase its distribution network. †¢Give keen interest to CRM †¢Increase incentives promotional activities Training courses / workshops for team †¢Conduct training sessions of salesmen at least once a month at regional level. CONCLUSION According to data analysis people do not believe that competitors of Nestle are shrinking its share because: †¢Nestle Cerelac has strong brand image on the basis of quality. †¢Nestle Cerelac always segments the exact customers. †¢Care pharmacy doesn’t not believe that till now any of †¢Competitors of Nestle Cerelac are successful to compete on the basis of quality †¢Nestle Cerelac has positioned among people as health provider brand for infants.